Why we exist
We believe people deserve to know how the things they buy are made and how those choices affect the environment and the communities they care about. When that information is easy to find and understand, people can decide for themselves what they want to support.
Our mission
We help brands understand what customers value and make their sustainability choices visible. We listen to customers, work with brands to explain what their records support, and use photography and video to show how the work happens.
We envision a society where people know more about how products are made and can make informed choices about what they buy. Brands earn trust by being open about where materials come from, how products are made, and where there’s room to improve.
Our vision
Our guiding principles
Accountability.
We ask people what matters to them and why before deciding what to say or show. We check what the records support before making a claim.
Stewardship.
We take care in how we represent the people and places connected to a product. We show how the work depends on the natural world and connects to the communities involved.
Transparency.
We distinguish current practices from future goals. We put useful information where people can find it and use it to make a decision.
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